Preserving the freshness of your Whole Bean coffee

We feel confident that you will be delighted with your Connoisseur Coffee and use it so quickly that you won't be worrying too much about how to store it.   But if necessary, in order to retain your coffee's freshness for several weeks, just follow the instructions below.

To preserve the freshly roasted flavor of your coffee beans as long as possible, store them in either the re sealable bag they came in or an opaque air-tight container, at room temperature, not in the refrigerator or freezer.

(Freezing coffee beans causes the cell walls on the outer layer of the bean to burst. This changes the molecular structure and the coffee goes stale quickly. Gasses are released, moisture and oils evaporate. In addition, if not thawed properly after freezing, the moisture from the condensation will also cause damage to the bean).

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Avoid clear containers which allow light to compromise the freshness and taste of your coffee. Keep your beans in a dark and cool location.  A counter top near the oven or stove or one that receives hot afternoon sun may be too warm.